MarketOne International Strengthens Executive Team with Strategic CRO Appointment

LONDON, UK. November 15th, 2024 - MarketOne International, a leading global B2B marketing agency, announces the appointment of Mike Turcotte as Vice President, Chief Revenue Officer Americas, representing a strategic enhancement of its senior leadership team.

Turcotte returns to MarketOne following a distinguished seven-year tenure at Salesforce, where he served as VP, Financial Services, spearheading the Insurance and Asset Management division across the Eastern and Northeastern United States. In this role, he drove customer success initiatives across the Customer360 and Salesforce platforms, delivering substantial growth in enterprise accounts.

This strategic appointment comes as the B2B landscape undergoes a fundamental transformation, driven by advances in artificial intelligence and the emergence of sophisticated intent and data platforms. MarketOne is at the forefront of this evolution, forging partnerships with industry pioneers including 6Sense, Qualified and Tealium to deliver innovative, full-funnel demand generation solutions. These collaborations enable enterprise clients to leverage signal-led marketing approaches that precisely align messaging, timing, and channel selection with customer needs.

"The B2B marketing landscape has reached an inflection point, and MarketOne's evolution in recent years positions us perfectly to help enterprises navigate this change," said Turcotte. "The convergence of AI-driven insights and intent data has created unprecedented opportunities for precise, personalized customer engagement at scale. I'm energized by the prospect of bringing these capabilities to enterprise organizations seeking to transform their revenue operations."

Fred Ewald, CEO of MarketOne International, commented: "Mike's return to MarketOne brings a powerful combination of institutional knowledge and enterprise expertise gained at Salesforce - as an SFDC partner for the past five years, we're excited to further strengthen this relationship as we help enterprises move beyond traditional email marketing to orchestrate true omnichannel experiences. His deep understanding of both the marketing technology landscape and enterprise customer needs will be instrumental in helping our clients achieve their revenue acceleration goals."

Prior to his role at Salesforce, Turcotte served in MarketOne's business development team from 2010 to 2016, contributing to the agency's early growth and market positioning.