The Jobs to Be Done Framework: What It Is and How to Use It
I like to say that 80% of marketing is customer research. I’m sure you agree that, when you understand your customers inside out, marketing is
January 21, 2023
Callam Hoskins
SaaS Content Marketing: How to Build Authority and Generate Sales
Let’s face it, SaaS content marketing is tough. Unless you don’t want to stand out. Companies that have content as a solid part of their marketing
January 3, 2023
SEO Tips From 20 Content Marketers Who Are Crushing It
At the start of your content marketing career, how many SEO tips did you receive? If you’re anything like me, the answer is zero. Part
December 2, 2022
Tutorial: How to Email Your Press Release to Journalists
You’ve done it! You’ve spent hours working, and you’ve crafted the finest press release known to man. It has everything: it answers the five Ws,
November 22, 2022
What Is the Best Time to Send Out a Press Release?
Timing is everything. You can’t sign up for an awards show after the ceremony and expect to have a chance, right? Neither can you put
November 19, 2022
Press Release Length: How Long Should a Press Release Be?
One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title
November 12, 2022
20 of The Best Examples of Press Releases (Updated 2022)
Like most content online, a press release is like a sandwich; a catchy introduction is at the top, the meat is in the middle, and
November 8, 2022
Content Distribution Tactics: Macro vs Micro
For lots of content pros, the production of content is the easy part. We’re creative at heart – we probably started out as writers -perhaps
October 30, 2022
7 Tried and Tested Ways to Use Social Media in PR
Half of people now get their news from social media. Gone are the days of nipping to the shop to get a newspaper in the
October 30, 2022
