Sam Allcock

You’re launching a new business with a shiny new product. You think it will change the world – or at least your target audience’s world.

What do Samsung, Cadbury and Adidas have in common? These days, none of these huge brands can seem to do any wrong. But all three

Gone are the days of picking up the phone and pitching your latest product launch or award to the biggest print publications in the city.

Used effectively, press releases can help your business earn valuable media coverage, all at a surprisingly low cost. Unfortunately, many businesses take the wrong approach

I’ll pick a poorly written blog post with a catchy headline over an excellent one with a dull headline any day! Why? Because a catchy

How to measure content marketing ROI is quite possibly the most frequently asked question in the marketing world. Okay, it might be slightly behind “How

What’s the number one challenge for solopreneurs and small businesses starting out? If you said attracting an audience, you’re spot on. And the best way

You’ve written a post designed to take organic traffic by storm. What do you do next? Sit back and wait for the SEO goodness to

Welcome to this guide for creating high-quality content that’ll give you a higher chance of getting backlinks. First, we’ll cover what backlinks are, what your