8 Hand-Picked Content Marketing Books You Should Read
February 10, 2023
Fed up with content marketing books that turn out to be utter tripe? That was me too. When I googled “content marketing books” looking for inspiration and
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6 Essential Digital PR Tools for Small and Mid-Sized Businesses
February 5, 2023
Digital PR can help your small and mid-sized business grow Done right, online PR can be one of the most cost-effective ways to expand your
The Jobs to Be Done Framework: What It Is and How to Use It
January 21, 2023
I like to say that 80% of marketing is customer research. I’m sure you agree that, when you understand your customers inside out, marketing is
SaaS Content Marketing: How to Build Authority and Generate Sales
January 3, 2023
Let’s face it, SaaS content marketing is tough. Unless you don’t want to stand out. Companies that have content as a solid part of their marketing
SEO Tips From 20 Content Marketers Who Are Crushing It
December 2, 2022
At the start of your content marketing career, how many SEO tips did you receive? If you’re anything like me, the answer is zero. Part
International Ignorance?
October 30, 2022
It is a well-known proverbial opinion from the rest of the world that Americans don’t really have an interest of what happens outside of the
The 5 Best Media Monitoring Tools
October 15, 2022
Effective PR is all about monitoring buzz, following media trends and publicising your product, service or business when the opportunity strikes. The right media monitoring
24 Best Public Relations Tools and Software for PR Professionals in 2022
October 11, 2022
If you ever want to make your job as a PR professional easier, you need the right PR tools and software. Without these tools and
