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6 Essential Digital PR Tools for Small and Mid-Sized Businesses
Digital PR can help your small and mid-sized business grow Done right, online PR can be one of the most cost-effective ways to expand your
The Jobs to Be Done Framework: What It Is and How to Use It
I like to say that 80% of marketing is customer research. I’m sure you agree that, when you understand your customers inside out, marketing is
SaaS Content Marketing: How to Build Authority and Generate Sales
Let’s face it, SaaS content marketing is tough. Unless you don’t want to stand out. Companies that have content as a solid part of their marketing
SEO Tips From 20 Content Marketers Who Are Crushing It
At the start of your content marketing career, how many SEO tips did you receive? If you’re anything like me, the answer is zero. Part
Tutorial: How to Email Your Press Release to Journalists
You’ve done it! You’ve spent hours working, and you’ve crafted the finest press release known to man. It has everything: it answers the five Ws,
What Is the Best Time to Send Out a Press Release?
Timing is everything. You can’t sign up for an awards show after the ceremony and expect to have a chance, right? Neither can you put
Press Release Length: How Long Should a Press Release Be?
One of the most complicated aspects of creating good press releases for your business is including all the valuable information they need. From your title
20 of The Best Examples of Press Releases (Updated 2022)
Like most content online, a press release is like a sandwich; a catchy introduction is at the top, the meat is in the middle, and
Content Distribution Tactics: Macro vs Micro
For lots of content pros, the production of content is the easy part. We’re creative at heart – we probably started out as writers -perhaps
