86% say malodour at home affects their mood, whilst fragrance in the air gives emotional benefits – Aqdot survey

 

 

29/06/2021 

 

Aqdot, the Cambridge-based chemtech company, and innovators of the revolutionary new AqFresh™ 5-in-1 molecule capture & release technology have conducted a survey of 500 consumers in UK, US, France, Italy and China revealing how fragrance released from an air freshener has been reported by consumers to give many emotional benefits including improving their mood, sleep, creativity and for some, even romantic ambiance and their pets’ behaviour! 

 

The survey revealed that different malodours give rise to different negative emotions. Human smells (poo, urine, vomit, farts, sweat) and rotting food smells (fish, rotten egg, milk, cheese, cooking fat) make people nauseous and distracted when working from home, whilst tobacco & environmental smells (mouldy, stale, musty air) are more likely to make them feel irritated or stressed. Notably, cooking food smells (garlic & spices) negatively affect the mood of the Chinese the most. 

 

Consumers want different fragrances on different occasions: for example: lavender for going to sleep because it’s relaxing; citrus fruits whilst working, exercising or cleaning because it makes them feel happy & invigorated; vanilla for a romantic night in because it makes them feel loved, cosy & cocooned; and freshly baked bread during mealtimes. Consumer preferences for different fragrances vary by country. The most popular scents to have in one’s home include: lavender (US), coffee (Italy/China), coconut (France), and cotton fresh (UK). 

 

The survey also revealed that 69% of consumers are more concerned about indoor air quality since the Covid-19 pandemic, with viruses, allergens and pollutants, including volatile organic compounds (VOCs) high on their list of concerns. Aqdot’s chemistry technology that captures odours, allergens, pollutants, & viruses and prolongs fragrance release was recently awarded a grant by Innovate UK to rapidly validate and commercialise a coronavirus neutralising spray. But the technology, with applications in personal care products, household cleaning, textiles and many more industries, is best known for its efficacy at capturing VOC’s including malodour molecules and controlling the release of fragrance so that it lasts much longer. 

 

With most consumers preferring an air freshener with a light fragrance that lasts longer, AqFresh™ technology can be added to an air freshener to make the fragrance last for longer and bloom into a more intense burst when bad smells are released. 

 

Hugh Rathbone, Chief Commercial Officer at Aqdot, said: “Enhancing the fragrance experience is an opportunity for many global household and personal care brands and that is why many of the leading multi-national companies are testing and formulating AqFresh™ in their products. We have a growing database of experiments demonstrating that products from leading air freshening brands can double their fragrance longevity simply through the addition of AqFresh™”. 

 

For more details on the Aqdot survey and AqFresh™ technology, visit: https://aqdot.com/air-fresheners-that-make-you-feel-good/ 

 

 

AQDOT CONTACT: email: info@aqdot.com, tel. +441223 928000 

 

NOTES TO EDITORS: 

Aqdot® is a Cambridge (UK)-based chemtech company with a focus and expertise in developing, licensing and selling novel proprietary products. At the core of Aqdot is Aq™Bit, a novel and versatile performance chemistry that has exceptional capability at capturing, holding and releasing materials. In unique and proprietary formulations, this chemistry is game-changing in a wide range of industries, including household and personal care products, fragrances, industrial chemicals, agrochemicals, and pharmaceuticals. Identifying unmet needs in these sectors, Aqdot develops products that enable our customers to introduce novel and differentiated brands and make a truly positive impact on the environment.