Flower City Flavor Company supports New York food bank with $2000 donation

ROCHESTER, NY, USA. June 13th, 2024 - A Rochester, NY based specialty foods company has donated $2000 to Foodlink after the owner made a promise to support those in need.

Flower City Flavor Company provides small-batch and gourmet food products such as hot sauces, seasonings, and olive oils. Founded by Chris Whitehair in 2017, the company has customers all across the United States.

Flower City Flavor Company recently collaborated with New York Chips on updating their salt and vinegar flavor, based on its Bourbon Barrel Malt Vinegar.

Chris promised to pay forward the generosity and business mentorship given to him by Karma Sauce’s Gene Olczak and Don Maxwell throughout the years. Chris decided to donate all the royalties he has made so far from the partnership to Foodlink, a Rochester-based nonprofit dedicated to the safe storage and distribution of emergency food to those in need.

Chris was invited to take a full tour of the Foodlink headquarters where he presented the organization with a check for $2020.80.

Chris said: “I took inspiration from Dinosaur Bar-B-Que and their similar generosity with Food Bank of Central New York following their own New York Chips BBQ flavor collaboration in deciding how best I use these funds for the greatest impact.

“I knew Foodlink was a large operation, but to walk through the warehouse was an eye-opening experience. Hearing the numbers of how many people in the ten county area who are in need really put things into perspective. I hope my donation makes a small difference to the crucial and inspiring work Foodlink does for our community every day.”

Beth Hershel, VP of Development and Community Engagement at Foodlink said: “Foodlink is grateful for the collaboration between New York Chips and Flower City Flavor Company to raise funds for Foodlink during a critical time. Recent reports showing a sharp rise in food insecurity in recent years proves why community partnerships such as this one are needed to address both the symptoms and root causes of hunger in our region."

The collaboration with New York Chips is a landmark moment for Flower City Flavor Company, which Chris continues to operate alongside his day job as an SEO Specialist.

Chris added: “It continues to be an honor to be mentioned in the same category as so many legendary brands like Dinosaur Bar-B-Que which are part of the New York Chips flavor collaborations, and that I can walk into major retailers like Wegmans Food Markets, Tops Markets, and Walmart and see my logo on the shelves.

“As much as I enjoy my day job, my dream is to one day be able to grow the company enough to run it full-time. I have new products and new collabs on the horizon so the future is looking exciting.”

For more information on Flower City Flavor Company, visit flowercityflavor.com.

ENDS