Dynamic ecommerce company TYSR Ltd has announced its expansion in the US, as it launches the latest Cut Throat Club service there. Already established in Australia and the UK, Cut Throat Club serves the booming men’s grooming industry by providing a range of traditional, sustainable razors and shaving products.
Hot on the heels of its successful UK launch, Cut Throat Club is now opening its arms to customers in the US. TYSR Ltd, which has already brought the Cut Throat Club service to the UK from Australia, is now presenting the high-end ecommerce shaving products firm to its new US clientele.
According to a February 2022 report from Grand View Research, North America is the world’s largest market for men’s personal care, accounting for 34.0% of the total global market size of USD 30.8 billion in 2021. That global market is expected to grow at a compound annual growth rate (CAGR) of 9.1% between 2022 and 2030. The men’s personal grooming segment of the market, which encompasses shaving products, is expected to grow even faster, at a CAGR or 11.0%.
In the midst of this booming market, Cut Throat Club is providing men in the US with the chance to ditch their disposable plastic razors in favour of traditional cut throat razors, along with shavettes, double edge razors, strops, brushes, shaving soap and all the other accessories needed for a superior shave.
“Cut Throat Club is about levelling up the shaving experience,” explains TYSR Director Tom Yates. “Our focus is on high-end products that combine environmental awareness with a barbershop-quality shave. By using an ecommerce model, we provide men with the opportunity to browse products and make decisions at their leisure, rather than feeling rushed into a purchase, as is so often the way with in-store shopping.”
Customers of Cut Throat Club can choose from a range of carefully curated kits that provide everything needed for the perfect shave. The company’s website also provides a range of comprehensive guides to shaving, including guides on product selection, use, storage and more. Customers can also buy individual items, while a blade sharpening service is available for those looking for ongoing support with stropping and honing.
“Everything from your razor to your shaving soap and brushes can impact the overall quality of the shaving experience. Keeping your razor in tiptop condition is a key part of that,” continues Yates. “That’s why we provide such a comprehensive range of products. Cut Throat Club is a one-stop-shop for everything that men need to enjoy a high-quality shave that cares for their skin and the environment at the same time. We’re delighted to be able to share that experience with US consumers.”